Social Media Plan

First Social Media Platform Utilized

I chose Instagram because this is one of the most used social media platforms by people in college. This platform is usually used by a younger crowd, but you can also reach outside of the typical age-range as well.This would allow posts that are visual aids to our customers considering you post pictures and videos on this platform that I have chosen. The way I intend on engaging with my customers/viewers via these platforms is that I will create graphics that allure people’s attention to my product.

Type of Content:
- High-quality visuals of the toothbrush in use, emphasizing its sleek design.
- "Before and after" posts highlighting improved oral health with the iO.
- Stories and reels showcasing testimonials from IU Indianapolis students, dental hygiene tips, and behind-the-scenes looks at the product’s features.
- Polls, quizzes, and Q&A sessions on Stories to engage the audience.
Engagement Strategy:
- Post at peak times (e.g., 12 PM to 2 PM and 7 PM to 9 PM, when students are on lunch breaks or winding down).
- Respond promptly to comments and DMs to build a conversational connection.
- Encourage user-generated content through hashtags like #OralBforIU and rewards for participants.

Instagram
Mock-Up One

With the Oral-B App, you can track how well you

brush on a daily basis. Try Oral-B’s iO Electric

Toothbrush to step up your brushing game!

Click our link to buy yours today.

Instagram
Mock-Up Two

Have you been looking for a better clean? Make it a reality with the Oral-B iO Electric Toothbrush.
You can enjoy all of these features when you purchase one today with a 30% off discount when you use the code: CLEAN

Second Social Media Platform Utilized

I chose Tik Tok because this is one of the most used social media platforms by people in college. This platform is usually used by a younger crowd, but you can also reach outside of the typical age-range as well.This would allow posts that are visual aids to our customers considering you post videos on this platform. The way I intend on engaging with my customers/viewers via these platforms is that I will create graphics that allure people’s attention to my product.

Type of Content:
- Trend-based videos (e.g., lip-syncs or dances) showcasing the toothbrush's features in a fun, relatable way.
- Quick how-to tutorials and quirky skits emphasizing its advanced technology.
- Collaborations with local micro-influencers at IU Indianapolis to reach a targeted audience authentically.

Engagement Strategy:
- Post short, catchy videos during high-activity times (e.g., 10 AM to 12 PM and 6 PM to 9 PM).
- Engage with trending hashtags like #SelfCareSaturday and #OralHealth.
- Reply to comments with video responses to create personalized interactions.

Tik Tok
Mock-Up One

Tired of your old manual toothbrush? The Oral-B iO Electric Toothbrush is designed to remove 4 times more plaque at the gum line where the most stubborn bacteria-filled plaque likes to live rent-free.

Tik Tok
Mock-Up Two

Want to tailor your oral care to your own personal wants and needs? Try Oral-B’s iO Electric Toothbrush to improve your oral health and finally get that personalized clean that you have always needed.

Public Relations Plan

Budget

BACK

Haven McCoy

Fall 2024

Social Media Plan

First Social Media Platform Utilized

Instagram
Mock-Up One

Instagram
Mock-Up Two

Have you been looking for a better clean? Make it a reality with the Oral-B iO Electric Toothbrush.
You can enjoy all of these features when you purchase one today with a 30% off discount when you use the code: CLEAN

Second Social Media Platform Utilized

Tik Tok
Mock-Up One

Tired of your old manual toothbrush? The Oral-B iO Electric Toothbrush is designed to remove 4 times more plaque at the gum line where the most stubborn bacteria-filled plaque likes to live rent-free.

Tik Tok
Mock-Up Two

Want to tailor your oral care to your own personal wants and needs? Try Oral-B’s iO Electric Toothbrush to improve your oral health and finally get that personalized clean that you have always needed.

Social Media Plan

First Social Media Platform Utilized

Instagram Mock-Up One

Instagram Mock-Up Two Have you been looking for a better clean? Make it a reality with the Oral-B iO Electric Toothbrush. You can enjoy all of these features when you purchase one today with a 30% off discount when you use the code: CLEAN

Second Social Media Platform Utilized

Tik Tok Mock-Up One Tired of your old manual toothbrush? The Oral-B iO Electric Toothbrush is designed to remove 4 times more plaque at the gum line where the most stubborn bacteria-filled plaque likes to live rent-free.

Tik Tok Mock-Up Two Want to tailor your oral care to your own personal wants and needs? Try Oral-B’s iO Electric Toothbrush to improve your oral health and finally get that personalized clean that you have always needed.

Instagram
Mock-Up One

Instagram
Mock-Up Two

Have you been looking for a better clean? Make it a reality with the Oral-B iO Electric Toothbrush.
You can enjoy all of these features when you purchase one today with a 30% off discount when you use the code: CLEAN

Tik Tok
Mock-Up One

Tired of your old manual toothbrush? The Oral-B iO Electric Toothbrush is designed to remove 4 times more plaque at the gum line where the most stubborn bacteria-filled plaque likes to live rent-free.

Tik Tok
Mock-Up Two

Want to tailor your oral care to your own personal wants and needs? Try Oral-B’s iO Electric Toothbrush to improve your oral health and finally get that personalized clean that you have always needed.