Haven McCoy
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.
Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing.
Budget Table
Tactic
Monthly Cost
Tactic #1: Website
Tactic #2: Emails
Tactic #3: Shipping
Public Relations Plan
Social Media Plan
$500.00
$500.00
$1600.00
$0.00
$900.00
Specific Allocation
Executive creator of ads/personalized emails being sent out to customers and subscribers (monthly payment): $500.00
Shipping costs to send replacement heads and toothbrushes to subscribers: $9.55-$16.85/package thru US Postal Service for small to medium boxes
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Payment to creators to add information to campus websites: $200.00
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Freelancer monthly payment helping build Wix website: $300.00
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Student influencer payment per month: $300.00
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3 sponsored ads on Tik Tok: $150.00
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3 sponsored ads on Instagram: $150.00
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Intern Who Creates Ads: $300.00
Grouped in with other costs