Haven McCoy
Fall 2024
Public Relations Plan
Two Media Exposure Ideas
1. Collaborate with student influencers and campus ambassadors
2. Hold an interactive on-campus event to promote oral health and wellness
We could partner with popular student influencers on social media platforms like Instagram, TikTok, and YouTube who attend IU Indianapolis. They can showcase the Oral-B iO toothbrush through personal reviews, "day in the life" videos, or fun dental care routines. Students trust peer recommendations, and these influencers can highlight the sleek design, advanced features, and oral health benefits of the iO toothbrush. We could also consider launching a Campus Ambassador Program where selected students receive free toothbrushes in exchange for promoting them around campus. Ambassadors can host pop-up events, give demos, and distribute discount codes for other students to try the product at a reduced price.
"Students trust peer recommendations, and these influencers can highlight the sleek design, advanced features, and oral health benefits of the iO toothbrush."
To put a plan in action to hold an interactive on-campus event, we could set up a booth or interactive pop-up during a high-traffic event on campus, like homecoming week or finals season, focusing on oral health education. The booth could feature demos of the Oral-B iO electric toothbrush, offering students a chance to try it themselves. You could include giveaways like travel-sized toothpaste or floss for participating, along with a raffle to win an Oral-B iO. We could create a “Healthy Habits” challenge, encouraging students to commit to better oral hygiene for a month. Track their participation through social media with a unique hashtag, with prizes like an Oral-B iO toothbrush or gift cards for those who complete the challenge and share their experiences online.