Haven McCoy
Fall 2024
Mission Statement
To empower individuals and communities to achieve optimal well-being by providing accessible resources, holistic wellness approaches, personalized guidance, and inspiring initiatives, so every person has the opportunity to thrive.
Questions Considered
1. What makes this a strong mission statement for your organization?
2. What do you want your target market to take away from your mission statement? How do you
want them to feel about your organization?
"Empowering individuals and communities to achieve optimal well-being"
What makes this a strong mission statement for my organization is that it includes the services provided, the organizational goals, philosophy or code of behavior, self-concept to show our strengths, and it speaks on our public image as an organization. It fit inside of every single one of these parameters that form a well-written mission statement.
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What I want my target market to take away from my mission statement is that Health & Wellness Promotion is a place where you can feel empowered to give back to yourself through your health and wellness by being consumers of our resources. I want our target audience to feel like this organization is a place where you can feel safe and receive education on many diverse programs to improve all aspects of your health.