Haven McCoy
Fall 2024
Situational Analysis
To identify what makes our health care product unique, a situational analysis has been conducted. The situational analysis portion of this project will focus on the internal and external environment in which the marketing plan is to be implemented.
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The situational analysis will include three specific areas:​
- SWOT, a four-cell chart containing internal and external factors of the chosen healthcare organization
- Environmental forces, research into university health centers as well as health services or programming for university students.
- Competitive analysis, an analysis of weaknesses and strengths of the competitors to the selected organization
Students in this course use real university health organizations to create an informed marketing plan over the duration of a semester
SWOT
Here you'll find a four-cell chart containing internal and external factors related to the selected health care organization.
Environmental Factor #1
The social environment force would impact my marketing plan because there is constantly a social force to always have “good teeth”. If you are not properly taking care of your teeth at home, then you may be subject to periodontal diseases like gingivitis, which can predispose you to other systemic conditions. By using our toothbrush, you can fight the societal pressure to have those white, healthy teeth that every strives for. I have recommended this toothbrush to my patients to combat external tooth stain, and it has helped tremendously.
Social
Environmental Force
Technological Environmental Force
Environmental Factor #2
The technological force can impact my marketing plan by having our competitors come up with better technology for their toothbrushes before we do. Consumers would rather have more technological features, so if we do not adapt to the constant innovation within the technology world, we will lose customers.
Competitive Analysis
Our biggest competitor is Sonicare and although they offer a lot of the same products as Oral-B, they also have a lot of differences that can either set them ahead or behind us depending on what the consumer wants and prioritizes. Oral-B products have more of a modern look to them, and Sonicare have very aesthetically pleasing products based off looks.
Sonicare’s strengths include the sleek look to their toothbrushes, they have the same prices on their toothbrushes, and they also have water flossers when Oral-B does not. Their weaknesses include that their toothbrush only performs with on side to side/flicking motion compared to Oral-B’s spinning motion and Oral-B is the #1 toothbrush used by dentists worldwide.
Sonicare’s competitive advantage is that they have sleeker looking designs and if someone has the opportunity to try out one of their toothbrushes, they might make the decision to use a Sonicare toothbrush instead of an Oral-B one. Everyone has their own opinion on what they feel cleans their teeth the best.